A good majority of bloggers get into this field with a view to eventually make some money on their blogs. Is this you too? Perhaps you’ve always had a blog and are just now deciding to make money blogging or perhaps you’ve not yet started your blog but you’re researching options for making money online.
Whatever the case, this post will show you how to monetize a blog using the quickest way that’s worked for me over different niches. I currently run three blogs, this one, a health and wellness blog and a general lifestyle blog focused more on beauty, fashion and Jamaica, where I’m from.
Each one is monetized differently and earns a different level of income. Today I’ll take you through what I believe is the quickest path to earning income from a blog.
In this post you will find
Start a Self-Hosted Blog
First things first, you’ll want to ensure your blog is not on a free platform like wordpress.com. WordPress and other free options will greatly limit your monetization options. You also don’t own your content when you’re on a free platform and you definitely want ownership over your hard work. So before you begin to monetise your blog, be sure to follow this WordPress self-hosting tutorial to start a blog or set yours up properly to make money online.
There are lots of other reasons why you would want to make sure your blog is self-hosted, here are a few. Take ownership of your content and control over your income by going self-hosted immediately before you think about monetization, especially if you want to place ads or work with brands. Siteground is the host I use for all of my blogs because they are reliable and their customer service is quick and efficient.
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The Main Ways Bloggers Make Money
There are 4 main ways bloggers make money and I wrote about them extensively so I’ll just briefly list them below:
- Affiliate Marketing
- Working with brands (sponsored posts)
- Your own products and services
I’ve listed them above in the order that I believe is the quickest way to begin making money as a blogger. Immediately after creating a blog and writing some great posts on it, I always add Adsense ads on my blogs. This way, as I begin to build my community, traffic and readership, readers become accustomed to seeing ads on my blog. I won’t suddenly shock them with an influx of ads once the traffic grows beyond Adsense and I’m ready to move on to a better ad network.
But we’re getting a little ahead of ourselves here. Let’s follow the path to blog monetization.
How to Monetize a Blog
- Set-up a blog
- Write killer content that is optimized both for search engines and for Pinterest
- Set-up email capture and welcome series
- Market your blog posts to get more traffic
- Add ads to your blog
- Include affiliate links in your blog post
- Join brand networks and begin pitching brands with your media kit
- Create your own product or offer services
The above is a blueprint you can follow to begin making money on your blog from day one. This is the method I use whenever I set up a new blog and they usually go on to make at least $100 in the first month.
Let’s talk about these steps in more detail.
Content Creation for Quick Blog Traffic
I spoke about step 1 already in the bit about going self-hosted so let’s jump into step 2. When I start a new blog, I voraciously pump out content for that blog that I know will do well and attract crazy Pinterest traffic.
This means I am using the Skyscraper Technique outlined here to find content that’s already doing well in my niche.
I am known to create at least 50 posts within the first 30 days of a brand new blog. All 50 posts are on topics I know will do well on Pinterest, because Pinterest is going to be my first focus to bring traffic to the blog.
Pinterest loves content creators and
If you can add one new pin to Pinterest every single day within your first 30 days of your blog, your traffic will steadily increase to the level you need it to be to get into a good ad network.
Email List-Building for Blogs
Before I actually start marketing my posts, I want to make sure I have an opt-in on my blog, ready to capture the emails of the traffic I’m expecting.
Big money is in your email list when you figure out how to communicate with your email subscribers so I don’t want to leave this out when I’m setting up a blog. My last blog grew to over 400 subscribers in the first 15 days because a pin went viral right out the gate and brought in an avalanche of traffic.
Take my free 5day list-building course if you’re not sure about email marketing yet. Start with Mailerlite as your email service provider (ESP) as they are free up to your first 1000 subscribers and the most affordable ESP on the market after that. They have all the tools and features you need to capture emails and send automated newsletters to your subscribers.
I use Mailerlite for new blogs until they start making money then I switch them over to Convertkit because they have more robust features and make my life just a little bit easier when it comes to email marketing for bloggers.
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Set-Up Ads When the Traffic Starts Rolling In
I rely on Pinterest and Facebook Groups for bloggers to bring in my first visitors. Once I begin to have some hits on my blog, I immediately set up Adsense to monetise some of that blog traffic and as said above, to familiarise visitors with the look of ads on my blog.
Google Adsense is an ad network owned by Google that doesn’t have a threshold for minimum visits on your blog before they approve you. They do want to see that you’re serious about blogging though so they won’t approve you when you’re brand new. This is why it’s best to wait until you have some posts up on your blog and some traffic coming in first.
Once you hit 25,000 visits on your blog within a 30 day period, you can apply for Mediavine. This is another ad network however they have that minimum threshold and their RPMs are much higher than Google’s. RPM means revenue per thousand impressions, which is the price ad networks pay you each time their ads are seen 1000 times. For Google, this tends to stay quite low.
I’ve managed to get up to maybe $8 per 1000 views when my visitors are in the one thousand per day range, however, if you’re able to maintain a traffic threshold over 1000 visitors per day, then that’s enough to get into Mediavine. Their RPM is usually over $10 and get’s quite higher depending on your niche. Therefore, the aim is to get your traffic to 1000 daily hits within a 30 day period as quickly as possible. Pinterest usually does this for me.
For some simple math, if you’re getting 25,000 visitors every 30 days to your blog and your RPM is $10, then you stand to make $250 each month from the ad network. Popular niches can command a much higher RPM.
Adding in Affiliate Links to Your Blog Posts
When your traffic begins to roll in, now is the time to start adding affiliate links to your blog posts. Companies also like to see some traffic on your blog and a healthy amount of blog posts before they accept you as an affiliate, hence the wait.
I generally begin with the Amazon affiliate network and also some partners in the Shareasale affiliate network. These two are the easiest networks to begin with when you’re new.
Check out this post on affiliate marketing for more details on how to be successful with this blog monetization method.
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Brand Networks and Your Own Products
At this point, you can add another layer of monetization to your blog. Some may choose to work with brands to produce sponsored content. If this is for you, you’ll want to Google some networks that accept bloggers for this purpose and begin working on your media kit. Two search terms that will show you networks to join are “brand networks for bloggers” and “sponsored posts networks”.
A media kit is simply a PDF document that outlines your blog, what you write about, your monthly stats, your followers and past work you’ve done before. You can use Canva to create this. If you’ve never worked with a brand, outline what type of sponsored work you’re looking for and what you can offer to a brand.
You can also choose to create your own product. This can be in the form of something as simple as a printable, some stock photography or a design that others can use on their own blogs. You can also create a course on a platform like Thinkific. They handle hosting your course whether video or text or a mixture of both and also handle payments and affiliates for you all for an affordable cost.
Related: 10 Ways to Make Money with Thinkific
Another option is to create an ebook and sell it using a platform like Sendowl. They host your book and handle sales and affiliates for you as well.
Creating your own product or offering a service, like I do with blog coaching, is a great way to make more money from your blog once you’ve built your traffic and community up to a relatively larger level and you’re wanting to keep more of the profits in-house than affiliate marketing offers.
This is usually the path I take to monetise my blogs and it works for me every time. I hope you picked up a tip or two to implement on your own blog and if you’re a brand new blogger, I wish you much success with this method as it does for me.
I’d love it if you shared this post with your audience! Let’s chat, leave a comment below with any questions or reach out to me in my Help a Blogger Out Facebook Group. If traffic is an issue for you, be sure to join my free blog traffic challenge here.