Have you figured out your blog’s target audience? I mean really drilled down into who you want to attract to your blog. I find in my coaching sessions with my blog coaching clients that people have a vague idea of who they’re targeting and this is not enough.
I’m going to share with you why it is crucial to not only define your target audience, but to create a blog avatar or two for your blog.
And if you have a blog avatar already done, I find that some bloggers don’t know WHY it was important to complete this exercise. So you’ve defined your blog’s target audience, now what?
Now, I’ve already written about defining your blog’s target audience so if you want to know HOW to do this, you really need to check out that post. I won’t go into the how here but let’s look at why it’s so important that you complete the exercise I have detailed in that blog post.
Why you want to define your blog’s target audience
Knowing who you’re writing for is important for three main reasons:
- to create super-relatable content
- to find the exact pain points your audience needs help with
- to answer their questions and solve their pain points completely
Let’s look at these individually.
Creating Relatable Content for Your Target Audience
When you know exactly who is in your target audience, you write content that pulls them in and turns them into raving fans. They’ll connect with you completely. They’ll share your posts with their friends, who are just like them, growing your audience. They’ll feel like they can trust you because you get them and when they trust you and your recommendations, they’re more willing to click on your affiliate links or buy your products.
You want to create content that magnetizes people. They’ll want to look you up, follow you on Instagram, tell all their friends about you and become your best friend. This is the type of audience you want to build. A throng of raving fans who love your content and support you.
You can’t create that type of content if you don’t know exactly who you’re creating content for. You need to know things like where they live, what type of Netflix shows they watch, do they prefer Snapchat or TikTok, do they have kids, do they love Starbucks or making coffee at home, do they love Target or luxury, do they love a good deal or splurging on new shiny objects. These tiny details help you to attract your tribe.
When you are too vague in defining your target audience, you think you’re casting a wide net to attract lots of people. What ends up happening is that your content doesn’t quite hit the note for any one person in particular. It’s ok to define exactly who you want to attract. You might think you’re limiting your content to only a small group of people, but you’ll be pleasantly surprised to learn that there are many people who share the traits you’ve decided to write for.
Finding Your Audience’s Pain Points
When you know exactly who you’re creating content for, you know where they hang out and you can become part of their communities. This empowers you to listen in on their conversations, hear their complaints, know exactly what their pain points are so you can create content that makes their lives better.
When you’re in tune with your target audience, you’ll never run out of things to write about because they’re always letting you know what they wish they had in their lives.
Make sure to join Facebook groups filled with your target audience. Follow the influencers they follow on Instagram, TikTok, and Youtube so you can stalk the comments and see what they’re saying. Listen in on the conversations, they’re filled with profitable ideas to write about.
For example, I have a keto blog so I am in a million keto Facebook groups. I also follow larger keto accounts on Instagram and Youtube. I saw a query in one of my FB groups asking about keto constipation, something I might never have written about if I were limited in my sources of blog inspiration.
I wrote the post addressing that keyword, recommending some products that helped relieve this distressing issue. Voila, more helpful content for my audience and more affiliate sales for me.
Answering Questions and Solving Pain Points Completely
When you’re in tune with your audience and know what their complaints are, you’re able to answer their pain points completely.
When I see bloggers saying they’re stumped about what to write about and have run out of ideas, I know they’re not engaging their audience in social groups.
You should see the list of blog post ideas I have to write for any one blog of mine. It’s endless and my complaint is simply not having enough hours in the day.
It’s important to create content that is a complete resource for the audience in your niche. They should want to save your post, send it to a friend, print it out, download it, and buy whatever you’re recommending because finally you’ve solved a problem for them.
If you’re not creating this type of content, you’re doing it wrong.
What you don’t want is to create a piece of content that leaves more questions than answers. That’s the fastest way to lose readers and rankings in search engines.
You’ve Defined the Target Audience of Your Blog, Now What?
I find that a lot of bloggers don’t know why it’s important to define your blog’s target audience to this granular level because they simply don’t know what to do with this information.
I hope this post has resolved some of that mystery for you. When you know who you’re targeting, you can create better content to attract them to your blog and keep them.
Go out and look for their pain points so you know what to write about. Serve them with content so good they’ll come back for more. Keep feeding them profitable content.
How to Create a Blog Avatar
A blog avatar is that one specific person you’re writing for. Your blog can have many avatars, but each post should be written with only one blog avatar in mind. If you try to capture too wide an audience, you lose the entire essence of your post.
If you’d like a specific exercise to help you create your blog’s target audience, remember to check out this post.
Creating similar blog posts that speak to different blog avatars will help you to build authority so go ahead and create content for each avatar you have in mind.
Remember, you get to define your blog audience. If you want to attract people with money to spend on luxury items, you can do that. If you want to attract minimalists only looking for eco-friendly products, you can do that.
Your blog is yours to do with what you wish.
If you ever feel lost on your blogging journey and would like to sit and hash out your plan with a blogger who’s been there before and has built multiple successful blogs, let’s chat. Book a coaching session with me to solidify your blog strategy so you can get back on the path to building a successful, profitable blog.
Have questions about your blog’s target audience? Let’s hear them in the comments. You can also find me in my free Facebook group for bloggers where I go live each week with blogging tips and advice.