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One important part of making money with a blog is your niche. Choosing a profitable niche will help to turn your blog from a hobby, journal or creative outlet to a full-time business. In this post, I’ll show you how to find your blogging niche so you can launch a profitable blog.

What is a niche?

A niche is a segment within a market that’s unique and share a common characteristic. To put it simply, your blog niche is the topic of your blog. It’s important for your blog to have a niche if you want to make money and we’ll explore why later in this post.

What’s important for now is that you make the distinction between a broad category and a niche. Parenting, for instance, is a broad category. You want to niche down to the type of parenting that you will talk about on your blog.

Similarly, dieting isn’t a niche. That’s too wide. For me, even keto dieting isn’t narrow enough. I like to niche down even further. A niche within the keto diet category might look like “vegan keto” or “cheap keto meals” or “keto breakfast ideas”. You get the point.

How to Find Your Blogging Niche

Do you need a niche for your blog?

Yes, you need a niche for your blog. The more you niche down, the easier it is to find and solve the problems of one subset of the market. If you were to try to cater to everyone on the keto diet, you’d need a team of writers and a heck of a lot of time to cover this diet from every aspect.

But when you go deeper into the niche, you can focus on just one area of the market. This makes it easier for you to become an authority on a topic and establish yourself as the “go-to” person in the niche.

When you do this, it becomes easier to build a community of followers that trust your authority and therefore your recommendations. You come across as if you know your sh*t and people are more inclined to buy whatever you’re selling. That’s the point of profitable blogging, to get people to trust you enough to actually anything you recommend.

Which niche is best for blogging?

That’s a hard one to answer. I believe you can make money in any niche once you know what you’re doing. People are into all sorts of things. As long as you can build out enough content surrounding your topic and find or create relevant products within the niche to recommend and sell, then that niche is profitable.

You can check out my list of profitable blog niche ideas for some inspiration. You’ll also want to check out my post that talks about how long it takes bloggers to make money. Make sure you can write about this niche for a good couple of months and not get tired and worn out because it will take that long to make any real money even when you niche down well.

If you’re ready to find your best niche to write about, follow my process in my Nail Your Niche Workbook.

Nail Your Niche Workbook

What blog niches are the most profitable?

That said, there are definitely some niches that are more profitable than others.

The most profitable blog niches are how to make money fast, blogging, personal finance, mommy blogging, technology and gadgets, weight loss, and personal development. These niches are profitable because they have products that you can recommend as an affiliate that are high paying. They are also within the types of subjects people search for the most.

Learn all about affiliate marketing as soon as you can because it’s the way most bloggers make money in the beginning stages when they’re still building traffic to their blog.

What are some lifestyle blog niches?

If you want to start a lifestyle blog, you might look into topics like fashion, home decor, personal development, personal finance like home budgeting, spending less, couponing, etc, food blogging, book blogging, or topics like organization, being a better person, minimalism, journaling, etc.

These lifestyle blog niches can also be profitable but it still requires you to niche down as much as you can within the broader category.

There are three main reasons why I am adamant that you should niche down. Check out these benefits of finding your niche in this video.

The best blog niche ideas

If you already have a blog then the best blog niche ideas are hidden within your data. You’ll want to check your Google analytics and Search Console to see where you should niche down. This will help you to know what kind of digital products to create and what more content your audience wants from you.

If you still want help finding blog niche ideas, download my free Blog Monetization Road Map below. This road map will help you to get to your destination, which is to create a blog that makes money.

How to monetize the mental health blogging niche

This is a question many of my blog coaching clients ask me. How can I monetize a mental health niche blog?

The answer is by offering ebooks and life coaching services. Of course, it’s never as easy as it sounds. If you do have a mental health blog and would like to get some help to monetize it, reach out to me for a consultation. As a blog monetization coach, I will share with you the best strategies to make money with your blog.