What is Pinterest? You may think you know, but you have NO idea!

Was that a little cheesy? Sorry.

Pinterest is a powerhouse when it comes to driving traffic to your blog. It’s a good idea to master Pinterest rather quickly if you want to monetise your blog and grow quickly. Don’t worry, it’s not hard to grasp.

What is Pinterest?

Firstly, let’s clear the notion that Pinterest is a social media platform. When was the last time you wanted to connect with a friend and said hmm, let me hit them up on Pinterest? Nah.

What Pinterest is, is a robust search engine made up of visual images that pop up when you type your search query into the search box.

Pinterest’s user base of over 250 million people is 71% female.

What that means for you is holy cow that’s a lot of people who could see your pin and hey, if your blog speaks to a female audience, this is your new play area.

Bloggers need Pinterest because it can drive an immense amount of traffic to your blog very quickly if you master the platform. It’s as simple as that.

My blogging business exploded when I found a good Pinterest strategy. Ready to take your blog to the next level? My new Everything Pinterest ebook will teach you everything you need to know to drive BIG traffic to your blog and MAKE MONEY ONLINE. Grab the book here and let’s make some money with your blog!

I’ve been pinning i.e. adding pictures to Pinterest from my lifestyle blog for quite a while now and get some amount of traffic from it even though I never took the time to understand Pinterest.

I knew I needed to sit down and figure it out one day because I saw the benefits of using Pinterest. When I finally did, this is what happened.

What are you seeing here? I grew my Pinterest page connected to my lifestyle blog from 29k monthly views to over 115k monthly views in 30 days.

Imagine what having 115,710 people see your pins from your blog each month could mean? And this was simply with some experimentation. Since then, I have actually taken a few Pinterest courses and whoa traffic!

To get started on your Pinterest page, the first thing you want to do is create a pretty profile page. It’s the first thing that people will see when they click over to your page when deciding if they should follow you or not.

Just like everywhere else, a high follower count on Pinterest helps. Even though there are ways to get around this which I love and will talk about further down in this post.

Building Your Pinterest Profile Page

If there’s a section to be filled out, fill it out. Remember, Pinterest is a search engine so you will need to take every opportunity presented to add keywords related to your blog on your profile page.

This means your name, your description, your board names and board descriptions all need to have been filled out thoroughly with keywords that are relevant to your blog niche.

Have a look at my profile page. You’ll see that the name is also filled out with keywords that are directly related to what I blog about. If anyone were searching for people who pin on your relevant keywords, you’ll want to be in the mix. (Update: This is not limited to only 30 characters so make the best use of it as you can.) 

You’ll notice that my description is also a well-thought-out sentence that has to do with my blog. It’s not just a bunch of hashtags or keywords stuffed together. All a part of the strategy.

My profile picture is also a part of this strategy. For the longest while, it used to be my logo. But I realised that on Pinterest, people like to be able to connect with a person. It helps to build trust that I’m not spam but a real person blogging and offering these tips.

Notice that I still stuff my logo in their by way of my t-shirt. All about the branding baby.

Blogging is STILL one of the best ways to make a fulltime income online. Take my free course How to Start a Profitable Blog today to learn how to create a blog that makes money from the start. 

Organizing Your Pinterest Boards

Using board covers as an opportunity to brand your page is an extra step that’s not completely necessary but is aesthetically pleasing. It also offers another opportunity to brand.

You’ll also want your most important boards at the top of your page. See below I have the board that I pin all my blog pins on as the very first board and my first group board I created is there as well.

You can find the option to choose a board cover on the settings page of each board. Simply hover over a board and the pencil will appear to allow you to edit the board.

Claiming Your Blog, Your Pinterest Business Page

I’m able to see all these analytics from my Pinterest page because I have connected my blog to my Pinterest account and turned my Pinterest profile into a business profile.

This also gives you the added bonus of enabling rich pins. Rich pins have more information below the pin than regular pins, giving you a better chance of standing out by way of your branding, description etc. Like so:

If you compare the bottom of these two pins, one has a lot more information than the other. The angry bird pin has no snippet from the blog post where mine does.

You’re also able to see my Pinterest Profile name there so if this person wanted to click over to see what other amazing pins I have, they could. Every bit of information is important to help inspire a click on your pin instead of its neighbour.

Here, let’s zoom into the bottom of my pin so you can see what I mean.

The top part has more information about where this pin originated from and the first few lines of the blog post. The bottom part has the description that I set for this image so that if anyone pins this image from my blog, that’s the description that will go with it.

See how it has the keywords that people will use if I want them to find this pin? Spongebob themed birthday party. All keywords on their own. Then there’s Spongebob party games and decor.

And now I see a type-o in the description so great job there, Mo! (Runs to go fix)

How To Activate Rich Pins

When you started your blog, you would have more-than-likely installed the Yoast SEO plugin to help you to optimize your blog and each post for search engines. This plugin can also help you to activate rich pins on your blog.

Click on the social tab within the settings of the plugin and ensure that the open graph metadata is enabled, like so:

Once that is done you can head to the Pinterest Rich Pin validator and put in the URL (direct link) for any blog post on your blog. Hit apply once it’s been validated, and you’ll receive an email from Pinterest once it’s approved, usually within a day or two.

If for some reason you try to validate and it doesn’t work, it’s probably because the open graph isn’t set up properly. I had this issue when I first tried and had to install a separate open graph plugin altogether.

However, if this is a fresh WordPress install, you should have no issues.

You notice that the frontpage settings of the Yoast plugin are fully filled out as well? This ensures that if anyone is sharing my blog’s homepage and not necessarily a page within my blog, all the information and an optimised Facebook image size is shared.

Take the time to go through all the settings of your Yoast plugin, it is invaluable!

How to Find and Join Group Boards

So remember above when I said that followers are important but there’s a great workaround until you build your own following? It’s the infamous and elusive Pinterest group board.

A group board is a board that has multiple contributors. That’s it really. Well established group boards have thousands of followers which means if you manage to get onto these group boards as a contributor, you instantly have access to these thousands of followers without having thousands of followers yourself.

So even when you do get to thousands of followers, group boards can still be a great resource because it’s a whole new audience altogether.

You’ll know a group board is a group board by the icon on it depicting multiple people. Have a look at what I mean below. There’s a circle with three profile pictures on the group board cover image.

How to join a group board is a whole different ballgame. Some group boards have contact information right in the description, making things super simple.

This is my group board for bloggers of any niche. You can see it here (and request to join.) Two things to note, instructions to join the board are clearly listed in the description.

However, if they’re not, you can also message the group board owner to see if they’ll add you. You’ll know who the board owner is by looking at the list of contributors.

Related: 4 Unique Ways to Find ACTIVE Group Boards to Join

Notice that my profile image is the first one in the list of the three contributors you can see? That’s because it’s my board. Simply click on the first profile image you see in the list to follow the board owner (because it’s always a polite necessity to follow board owners before requesting to join their board) and then you can use Pinterest’s messaging platform to send a message if no info was listed.

They won’t always add you, but it doesn’t hurt to try. Some boards will directly say they’re not open to more contributors. You can still try your luck but I usually simply move on.

There’s always another board to join. By the way, I have since grown my following to over 4000 and have a bunch of other group boards here. See if you’re a good fit for any.

How to Create Fantastic Pinnable Images

So you have your profile all set up, you’ve created several boards in your niche and already filled out these boards with at least 15 pins from others. This gets your profile and boards all filled out and robust and now you’re ready for the next step.

This is to work on some of your own pins. Go to your Pinterest feed and see what kind of images make it to the top of your page. Take note of which ones make you want to click through to their pages or blogs.

What is it about these images? Chances are, it will be the colour scheme, the images they use within the scheme, the size of the pin and the clarity of the words (if any) on the image.

The optimal image size for your pin should be at least 735×1102 pixels. This is the smallest pin you’ll be using, feel free to go a little wider and much longer if you please.

I use Canva to create my images as they have fantastic free layouts ready to be customized. Take some time to go through the fonts and colours to create a template that matches your blog’s brand.

Use this template, tweaked for each post, again and again, to create a branded, recognizable pin style.

Whenever someone sees your pin, they’re likely to recognize and click through if they’ve done so before and enjoyed your content or found it helpful.

Create Multiple Images

Within the context of the branded pin template you’ve created, use different images and headlines to create multiple images for the same post. Test to see which one sticks and receives the most repins and click-throughs.

If you’re on lots of group boards, you’ll want to create several different images so that you’re not pinning the same image over and over to different boards.

Later on, you can assess the success of your pin and decide whether you want to create a separate pin altogether for the post or continue to repin the same image to people who may have missed it the first time.

Add two or three pinnable images to each blog post that you write. Make sure you add the description of the blog post in the alt tag of the image as this is what is used as the description on Pinterest when someone shares your post.

You’ll also want to make sure that you’ve installed social share plugins on your blog to make each post super easy to share. Check out this blogging blueprint where I list all my plugins including my favourite for social media sharing to all platforms. (And plugins you should be using to prevent hackers!)

Two Manual Pinning Strategies

If you’re not using a pin scheduler, you can manually pin daily to get great results.

Simply keep tabs on your pins by adding them to a spreadsheet. On another spreadsheet, you’ll want to keep your list of group boards.Every day, add three pins to these group boards, more if they allow, but space them out.

That way all your pins will be added in rotation to your group boards.

You’ll want to do this at high traffic times for your blog. Usually, that is around late evening but watch your Google Analytics to find this information for your own blog as for me it’s actually around noon.

If you’ve not yet set up Google Analytics or you’re not sure how to get the most from it, take my 5day free blog traffic challenge where I show you how to get the most from it with video tutorials.

My course Everything Pinterest goes 10 levels deeper than this post to give you the step by step details with videos and tutorials on implementing a comprehensive Pinterest strategy that makes money and brings in massive traffic. Sign up here today!

Another manual pinning strategy is to pin from your Google Analytics. That’s where the gold is! It’s always best to have data behind your efforts so you’re sure you’re getting the best results from your time, especially if you’re putting manual effort into your pinning. I share my exact strategy using videos in the above-linked course.

Scheduling Pins

Yes, you’ll want to repin your pins over and over again, maybe once monthly or at least once every other month. You’ll also want to break up your pins with helpful pins from other people and pins that you’ve found in other niches that complement your own. How do you do this as efficiently as possible?

By using a pin scheduler. Tailwind is my scheduler of choice because of ease of use, it’s robust analytics machine and tribes included in the platform. I wrote a full breakdown of how I use Tailwind here and all the benefits of using it to schedule your pins.

Tailwind easily lets you schedule hundreds of pins per day and helps you to determine which pins, boards and tribes are doing well for you. It’s how I managed to grow my Pinterest so well in so little time! It’s free to try up to 100 pins so give it a test run.

Tailwind Tribes

So what are these tribes I keep talking about anyway? It’s like a group board, but to me even better. A Tailwind Tribe is a group of people who have committed to sharing each other’s pins.

I’ve joined a bunch of all niche blogger tribes and a few specific tribes relating to my genres of the Caribbean, blogging and fashion. What’s so great about Tribes is that the owner usually has at least a 1:1 sharing rule, meaning you must share one pin to your own boards for every pin that you add to the tribe.

This keeps things fair as it is almost impossible to track this on a group board which can become dumping grounds for pins if not regulated.

On Tribes however, the Tribe owner and their admins can easily see the ratio of each Tribe member and warn or kick them out of the Tribe if they’re not complying with the rules. Here’s an invite to my all niche Tribe for bloggers.

Here’s one all niche Tribe I’m in. From this shot, you can see that I’ve had 25 reshares so far with 1 repin. My reshares have the potential to reach over 99k people based on the follower count of the people that have shared them from the Tribe.

Repins may be low here because all of the reshares may not have actually been published yet. When you hit reshare on a pin inside your Tribe, it is scheduled, not published immediately.

I have quite a few scheduled already so it can take a while for my reshares to actually be published. Or, it could just be because my pins suck, who knows.

At the bottom of the screenshot, you see my pin ratio. I have added 32 pins so far in this tribe and have shared (scheduled) 29 pins from others.

Tribe admins can see this for all members of the Tribe and decide who to boot out, making it very reciprocal. Ready to take the Tailwind dive? Sign up for your free trial here.

Need more Pinterest tips? Get 27 tips to drive traffic from Pinterest to your blog here. 

I hope you found this guide super helpful. If you did would you be so kind as to pin this post? That would be awesome, thanks so much! Please let me know if there’s anything I can help you with on your blogging journey. You can find me helping other awesome bloggers out in my Facebook group here. Come join!

Here to help

~Mo

P.S., Pinterest is great for blog traffic but SEO is better. Check out my best Blog SEO Tips for beginners here. 

P.P.S., More of a Facebook person? My best tips for using Facebook groups to grow your blog traffic plus my 50 favourite groups here. 

One of the most effective ways to achieve this is by joining or creating Pinterest Group Boards. These boards allow multiple users to collaborate and share content related to a specific topic or niche.

In this article, we’ll explore the basics of Pinterest Group Boards, including what they are, how to find them, how to join or create them, and best practices for success. Whether you’re a seasoned Pinterest user or just getting started, understanding the benefits of group boards and how to use them effectively can significantly enhance your Pinterest marketing strategy.

If you have no clue what I’m talking about, then read this post all about Pinterest and how to utilize it to massively explode your blog’s traffic and grow your email list!

Go read it right now then come back here for your access to my list of group boards.

Struggling to monetize your blog and earn real money from your blogging efforts? You may need to work with a blogging coach. Instead of following a tedious course, a coach can show you the exact things YOU should focus on to build YOUR unique blog. Book a free discovery call with me here. Let’s work together on your blog strategy so you can finally start earning income from your blog!

Pinterest Group Boards

Pinterest Group Boards are collaborative boards on Pinterest where multiple users can share and contribute to a collection of pins centered around a specific theme or topic. These boards can be public or private, and they provide an excellent opportunity for businesses and individuals to expand their reach on the platform.

The purpose of group boards is to allow users to discover and share relevant content with a broader audience. Members of the group can add their own pins to the board, as well as repin and engage with other users’ content. This collaborative approach can help increase engagement and visibility for all members, leading to more followers and website traffic.

Using group boards for your Pinterest marketing can offer several advantages, such as:

Reaching a broader audience: By sharing your content on a group board, it can reach a much wider audience than your individual boards. This increased visibility can help grow your followers and increase your reach on the platform.

Building relationships: Group boards allow you to connect with other users who share similar interests or niches, providing an opportunity to build relationships and collaborate with like-minded individuals.

Driving traffic to your website: Group boards can be an effective way to drive traffic to your website by sharing content related to your products or services. This increased traffic can lead to higher conversion rates and more sales.

Overall, Pinterest Group Boards are an excellent way to expand your reach, build relationships, and drive traffic to your website. In the next section, we’ll explore how to find group boards on Pinterest.

How to Find Pinterest Group Boards

First up, the Help a Blogger Out Pinterest group board. This group board is for bloggers of all niches and is the native group board for the Blog With Mo Pinterest account.

My blog’s Pinterest account is very niche specific, as yours should be too if you want your profile to be an authority in your niche. However, it’s important to share content other than your own on Pinterest. That’s the social part of its claim to be a social media network.

When I find interesting content outside of the blogging niche that I think my audience will like, I pin it to this board. Now, you can too. If you’re a blogger and you want to join this board with the other amazing group of bloggers, click here to join.

Note that the link takes you to my Facebook Group as the board is only open to members of the group. The group is very helpful to bloggers, you’ll be glad you joined. I share my best blogging tips weekly plus upload videos showing how to do things like keyword research, SEO and Pinterest strategies.

My lifestyle profile has a few group boards, you’re welcomed to join if you fit into any of these categories:

• Caribbean Bloggers Pinterest Group
• Fashion Over Style – for fashion bloggers
• Loving This Life(Style) – a lifestyle bloggers board
• Blogging Fulltime Tips – For bloggers who blog about blogging, social media, business and the like.
• Parenting – All things mommy blogs.

You must be following my lifestyle Pinterest profile here first.

The Blog With Mo Pinterest account also has a few other group boards that are currently accepting collaborators:

• Recipes to Try
• Crafting and Science With Kids
• Side Hustles and Work From Home

How to Find Other Boards to Join

Finding Pinterest Group Boards can be a little tricky, but there are several ways to locate them. Here are some methods for finding group boards on Pinterest:

Pinterest search: One of the easiest ways to find group boards is by searching for them on Pinterest. Simply type in a keyword related to your niche or industry, followed by “group boards” in the search bar. Make sure to change the drop down in the search bar to “boards” from “all pins”. This should bring up a list of relevant group boards that you can explore.

PinGroupie: PinGroupie is a free online tool that allows you to search for group boards on Pinterest. You can filter your search by keyword, category, number of followers, and more. This method can be hit or miss as it’s bring up loads of archived and old boards.

Social Media: Another way to find group boards is by searching social media platforms like Facebook. Many Pinterest users will promote their group boards on these platforms, so it’s worth exploring. Look for Pinterest Groups on Facebook to start your search.

Collaborate with other users: Finally, you can connect with other Pinterest users and ask to join their group boards. If you have a good relationship with another user, they may be willing to invite you to their board. Facebook groups for bloggers is where you’ll find other people to connect with.

When looking for group boards, it’s important to consider your niche and target audience. Look for boards that are relevant to your industry or interests, and that have a significant number of followers and active engagement.

Tailwind

Tailwind is an amazing pin scheduler that makes it easy to get your pins out on a consistent schedule.

Tailwind Tribes is a feature within the social media management tool that allows users to share and promote their content with other users. The tribes are made up of groups of people with similar interests who share each other’s content to help increase reach and engagement. Make sure to check out my post on how to use Tailwind to increase your blog traffic.

Using Tailwind Tribes can be an effective way to get your pins in front of other people and increase your reach on Pinterest. Here are some tips for using Tailwind Tribes effectively:

Join relevant tribes: When searching for tribes to join, look for ones that are relevant to your niche or industry. You want to connect with other users who share similar interests and can help promote your content to a wider audience.

Share high-quality content: When sharing your content in a tribe, make sure it’s high-quality and relevant to the tribe’s theme. You want to provide value to other users and encourage them to share your content with their audience.

Follow tribe rules: Each tribe will have its own set of rules and guidelines. Usually these are simple, make sure to stay on niche and keep your ratio of contributed and shared pins equal. That means make sure you also share the pins of your tribe members to your own Pinterest audience. Read and follow the rules to avoid being removed from a tribe.

Engage with other users: In addition to sharing your content, engage with other users in the tribe. This can help you build relationships and increase the chances of your content being shared.

Track your results: Use Tailwind’s analytics tools to track your results and see which pins are performing well. This can help you adjust your strategy and focus on the types of content that are resonating with your audience.

Overall, using Tailwind Tribes can be a valuable tool for increasing your reach and engagement on Pinterest. By connecting with other users and sharing high-quality content, you can expand your audience and drive more traffic to your website.

What I love about Tribe is how much easier it is to keep everyone accountable. Reshare possibilities are high with a tribe that’s run well and has tribe members that follow the rules. If you want to try this feature, join the Help a Blogger Out tribe here. It’s for any niche of blogger. You should definitely join a bunch of tribes in your niche as well.

Best Practices for Pinterest Group Boards

Joining and creating Pinterest Group Boards is just the first step in using this feature effectively. To maximize your results, it’s important to follow best practices for managing and participating in group boards. Here are some tips for success:

Choose the right boards: As mentioned earlier, it’s important to choose boards that are relevant to your niche and target audience. Make sure the boards you join or create align with your brand and the content you want to promote.

Be an active participant: To get the most out of group boards, you need to be an active participant. This means regularly pinning and engaging with other users’ content, as well as responding to comments and messages.

Pin high-quality content: When adding pins to group boards, make sure they are high-quality and visually appealing. Use high-resolution images and informative descriptions to capture users’ attention and encourage engagement.

Follow group rules: Every group board will have its own set of rules and guidelines. Make sure to read and follow these rules to avoid being removed from the board.

Engage with other users: Like with Tailwind Tribes, engaging with other users in the group board can help you build relationships and increase the chances of your content being shared. Take the time to comment on and repin other users’ content.

Monitor your results: Use Google analytics to track your results and see which boards and pins are performing well. This can help you adjust your strategy and focus on the types of content that are resonating with your audience.

By following these best practices, you can make the most out of your Pinterest Group Boards and achieve your marketing goals on the platform. Don’t be afraid to experiment and try new things to see what works best for your brand and audience.

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